The Secret To Going Viral On TikTok In 2024

Lifestyle Collective January 1, 2024

By Kiko Dametra

TikTok is one of the most influential social media platforms, with over 1.6 billion users worldwide. Its enormous audience brings massive competition due to its convergence of commerce, community, and a wide range of content. Numerous businesses and brand creators vie for attention, encouraged by the 60% chance of getting leads from the audience.

These facts mean it has excellent potential for sales and fame if we can crack its viral success code. When a post goes viral, it gets thousands to millions of views, comments, likes, and shares. So, how can we grab the world’s attention on TikTok? Read on to explore some of the famous creators’ tactics to reach a larger audience.

The TikTok Algorithm

It’s an engaging platform that keeps us returning for more, with a daily average of 95 minutes spent on the app. The interface has a For You Page (FYP) that loads content feeds to introduce us to new and already-known content. The FYP recommends new videos depending on the following:

• Your likes and shares

• The accounts you follow

• Your favourite videos

• Your creations

• Your completed and rewatched videos

Playing to the algorithm is vital for a viral win. 

TikTok Trends To Try In 2024

TikTok has a trending collection of viral short videos with sound effects, hashtags, and popular features. These trends emerge daily and contribute primarily to the platform’s entertainment system. Going viral on TikTok requires time, effort, and consistency in creating quality content that viewers enjoy. Here are a few TikTok trends to expand our global reach and attract new clients:

1. Challenges

Challenges on TikTok include lip-syncing, dance, duets, and storytelling. A well-known trend is the #putafingerdown challenge, where we put a finger down if we have done the list mentioned. We can redo this challenge as a game post with friends and drink when we put a finger down. 

Challenges allow us to amplify our brands to boost awareness and gain recognition. They’re also essential for developing our content creation skills and connecting with other TikTok users.

2. Sounds

This category of videos incorporates a recognisable sound snippet or spoken word. Utilising an existing sound can give our videos immediate recognition, allowing us to set a trend rather than just following one. First Aid Beauty utilised the rise of #TikTokMadeMeBuyIt to create a sound that we now add to videos when showcasing our TikTok-influenced purchases.

3. Transformations

TikTok provides user-friendly editing tools for us to showcase transitions such as makeup transformations, life challenges, and personal glow-ups. Transformations hold the attention of our viewers because they want to discover the changes that take place and see the finished result. We can use TikTok tools to demonstrate the impact of a product, showcasing quality results in a short time.

4. Storytime

We can utilise storytelling to bring unbelievable situations and funny personal experiences to life to entertain and resonate with viewers. When promoting private brands, sharing how we started the business can help highlight its core values.

5. Expectation Vs. Reality

This trend recognises the difference between social media and the real world and compares what we expect with what happens. The differences can be humorous, and utilising this trend creatively in our videos can boost our exposure in the TikTok community. 

6. Satisfying Videos

ASMR videos, which feature visually or aurally soothing sequences, might satisfy some users and elicit pleasant feelings. They provide psychological comfort and can be an excellent method to capture the attention of audiences attracted to such videos.

Tips To Make Your Videos Go Viral

Hopping onto trends is an excellent way to go viral on TikTok, but here are some other ways to spice things up:

Create Original Audio

As noted, sounds are trendy on TikTok and vital in most videos. Creating original audio ranks high in the TikTok algorithm to boost the visibility of a video. We don’t have to produce music from scratch; we can customise existing TikTok sounds or record a video voiceover. The algorithm learns what the video is about and promotes it to the right audience.

Post Consistently

The number of likes and shares received on TikTok is essential. The more often we post, the higher our chances of going viral. We can create a posting schedule that is predictable for our fans and remains consistent.

Timing Is Everything

Frequently posting is only effective if done at the right time. Going viral requires getting many views; therefore, we should post when most of our target audience is active. Posting during the best times results in high engagement rates.

Collaborate

Use influencer marketing to partner with famous content creators, but consider creators relevant to our niche to get the right attention. We need a solid following for our collaboration proposal to be accepted.

TikTok’s algorithm is constantly changing, and our chances of going viral require a change in strategies. Understanding how videos perform and staying on top of trends is essential for success in 2024.